He formed Brian Foley Associates (BRiFO) in 2006 after 20 years as Dassault Falcon Jet’s Director of Marketing. His career began at the Boeing Company in Flight Test and Marketing.
The firm is often chosen on the basis of Foley’s reputation and recognition in the industry, being independent and opinionated and having actual management work experience in the aviation industry. He also maintains a footprint in the investment banking community through affiliate John W. Loofbourrow Associates, and in branding with affiliate SocialVoice LLC.
Mr. Foley holds a dual degree in mechanical and aerospace engineering from Syracuse University, MBA from Seattle University. He serves in Board Member and Senior Advisor capacities having completed the Wharton Executive Education Program on Corporate Governance.
Prior to founding the firm, he had established the Investment Banking division of First Pennco Securities, where he and his staff structured and sold over $300 million in healthcare and educational financings. He began his capital markets career at Salomon Brothers Inc., serving as Director of the Computer Division and Vice President in the Institutional Bond Division.
Mr. Loofbourrow holds a B.S. degree in Engineering from Rensselear Polytechnic Institute and did graduate work at Case Western Reserve Business School. Mr. Loofbourrow holds a Series 24, General Securities, license.
As President of SocialVoice LLC., Anneliza leads a team of specialists and collaboration initiatives that promote the bridging of knowledge gaps, building of internal engagement, development brand ambassadors, and creation of emotionally meaningful brand stories.
She created the SocialVoice® proprietary framework and process in 2009 in collaboration with the late, Marc Gobé, her business partner, and the creator of Emotional Branding. Anneliza and Marc co-founded the Emotional Branding Alliance, a brand consultancy and Think Tank dedicated to the principles of Emotional Branding. Anneliza was responsible for the creation of a proprietary program and framework that took Emotional Branding principles into a socially networked world, and made them actionable through CSR. The result was the creation of the SocialVoice brand-building framework which is now the basis of the SocialVoice LLC practice.